The Proferex Manual

Changelog

New features and improvements in Proferex, newest first.

  1. Tidier Analytics results

    The Results table stays as it was until you click Run again, so a new filter never mixes old numbers with new headings. Empty runs say so, and connection types read Wi-Fi, Carrier and Datacenter.

    Analytics results grouped by Connection Type, with rows for Wi-Fi, Carrier, Datacenter and Unknown and a Total row
    Connection types in plain words

    Analytics guide

  2. The Proferex Manual is out

    A full guide to Proferex, from your first campaign to reading reports and scaling what works. Every chapter has screenshots, and you can search it from any page.

    Start with the Quick Start

  3. Dayparting with a weekly grid

    Pick the exact hours a rule runs on each day of the week, like Friday night into Saturday morning. Your current schedules carry over unchanged.

    The dayparting grid with one row per day and one column per hour, 09 to 16 selected on every day
    One row per day, one column per hour

    Combinations guide

  4. No more guessing country codes

    Rule conditions and Analytics filters let you pick countries, devices, browsers and more from a searchable list, instead of remembering that the UK is GB.

    A Country condition set to is any of, with a searchable list of countries such as Albania (AL) and Algeria (DZ)
    Search and pick, no codes to remember

    Combinations guide

  5. All your custom tokens in one report

    Custom Tokens Performance shows every token on a campaign side by side, so you can see which mix of values converts.

    Custom Tokens guide

  6. Full click details in the log

    Click View on any click or conversion to see everything recorded for it, including every value your traffic source sent. Handy when a postback looks off.

    Tracker Settings guide

  7. Split one token value across several

    Send one incoming token value to a few different values by weight. Useful for testing two IDs on the same traffic.

    A Value Transformation sending one From Value to several To Values, each with its own weight
    One value in, several out by weight

    Custom Tokens guide

  8. Exact numbers on the Dashboard

    Revenue, cost and profit show the real amount down to the cent, not $1.6K.

    Dashboard cards showing Revenue $1,005.00, Cost $800.10, Profit $204.90 and ROI 25.6%
    Down to the cent

    Dashboard guide

  9. Hide switched-off paths

    A new toggle in the path editor hides paths set to 0, so big combinations are easier to rebalance.

    Combinations guide

  10. The agent knows the manual

    Ask the Tracker Agent how to do something in Proferex and it answers from the manual, with a link to the right chapter.

    A new Tracker Agent chat with suggested questions about campaigns, offers and landers
    Ask it anything, including how to use Proferex

    Tracker Agent guide